How many times do we see ads for these business opportunities that look just great? How many books are out there promising that if you just follow whatever program the author promotes, you will see your business skyrocket and the profits will just come rolling in? You see these things and for a while you think: “Yeah! That will work, and, soon, I will be loaded and living large on Easy Street!” Have you ever heard this one: “My plan gives you the secrets they don’t want you to know…”
Have you ever looked into any of these programs? Does it ever happen for you like they say it will? Probably not. Usually not. Never is a very strong word, so I will fall short of using it, but pretty much…never.
You have to remember, that the author is in the business of selling his book/program/strategy/whatever. Could you imagine the effectiveness of an advertising campaign that said: “Purchase my overpriced program and you will still work ridiculously hard and achieve mediocre results at best?” Would you spend money for that one? Probably not. So their goal is to get you excited enough to spend money on what they are peddling. And who can blame them. After all, I want people to spend money on what I am selling too. Don’t you?
Just do yourself an emotional favor and don’t buy all the hype.
Am I saying that all of these offerings are crap? No. Honestly, I think a lot of them have value. But you have to have realistic expectations. You will probably glean useful information, but they will probably NOT miraculously transform your life.
You also need to remember that day-in and day-out it is still the basics that lead to business success:
DELIVER, AS PROMISED, SOMETHING THAT PEOPLE WANT AT A PRICE THEY FIND VALUABLE WHILE ALLOWING YOU TO MAKE SUFFICIENT PROFIT.
ALWAYS BE PROSPECTING NEW BUSINESS.
MANAGE YOUR EXPENSES, SO THERE IS A BOTTOM LINE LEFT FOR YOU.
TAKE CARE OF YOUR CUSTOMERS.
DON’T BREAK THE LAW.
BE GOOD TO YOUR EMPLOYEES, AND MANAGE THEM TO ACHIEVE PEAK PERFORMANCE.
REPEAT SUCCESSFUL PERFORMANCE EVERY DAY.
I am sure there are many more business basics that I could list out, but the point is that, if we remembered to do these things, daily, we would in fact miraculously transform our businesses. It may not be overnight, and it definitely will not be without significant effort, but it will happen, and we will be glad for it.
Sadly, that story doesn’t always make for exciting reading, but it does make for a good life as a business owner. It can be your story, and it can be mine. Let’s write that story, shall we?