If you have ever read or heard Zig Ziglar, you would not get very far before running across his axiom: “You can have everything in life you want, if you help enough other people get what they want.”
Think about it. Mull it over in your mind. The statement is profound, and it has application to the small business owner.
As you are thinking about what product/service to build your business around, ask yourself this question: What do I have to offer that people want? What do I have to offer that enough people would be willing to pay for to give me the quality of life that I want? Your answer to that may help you figure out what to do with yourself. It will definitely help keep your business focus customer-centered. That is a good place to be if you want to be successful.
If you already have a business, ask yourself what your customers want, and if what you are offering satisfies that want, and if your customers know you can provide it for them. This should be an on-going query to help keep you on track.
Doing what you want is rewarding–expressing a passion or talent. Doing what your customers want is rewarding–financially (you remember–why we are in business in the first place). When you connect the two together and find something that your customers want that you are also passionate about and talented in–then, you are on fire!
Something to chew on while on your quest.